ICheltenham began as an Anglo-Saxon village over 1200 years ago. In1226 it became a
market town, which was the basis of its economy until the 18 century, when its medicinal waters were discovered in a field to the south of the town, where Cheltenham Ladies College now stands.
These were regarded as beneficial for a whole range of illnesses and by the late 18 century the town was one of Englands leading
spas.
In 1788 King George III spent five weeks at Cheltenham, drinking the waters for his
healths sake. His visit set the seal on the towns popularity and during the following years the number of visitors and residents increased dramatically. Between 1700 and 1800 its population rose
from 1500 to over 3000 and by 1850 it was the largest town in Gloucestershire, with a population of more than 35,000. Among famous visitors were members of the English and Continental Royal families,
including Princess (later Queen) Victoria, the Duke of Wellington, and the novelists Jane Austen and Lord Byron.
Visitors to the town would drink the waters at either the original spa or one of the
rival spas that were established in the early 19 century, such as Montpellier and Pittville. Several of the spas had tree-lined walks, rides and gardens in which the visitors could promenade, often
with a band of musicians in attendance. Regular public breakfasts, gala fetes, firework displays and other entertainments were held at the larger spas. Visitors could also attend balls, assemblies and
concerts at the Assembly Rooms, plays at the Theatre Royal and horse races at the racecourse. They could also shop for souvenirs along the High Street and, from the 1820s, in the fashionable new
shopping areas of Montpellier and the Promenade.
Cheltenhams heyday as a spa lasted from about 1790 to 1840 and these years saw the
building of the towns many fine Regency terraces, crescents and villas. By 1840 it had also become a popular residential town, particularly for military families, many of whom had served in the
Empire. It also gained a reputation for the quality of preaching in its many churches and chapels and for its schools and colleges, which encouraged still more families to settle in the town.
The earliest of the schools was the Cheltenham Proprietary College for
Boys, opened in 1841; the Ladies College opened 13 years later. During the late nineteenth century, the town developed some craft industries, in particular a number of firms producing
high-quality work in wood, metal, stone and plaster. During the First World War, one of those firms, H H Martyn & Co. began to manufacture aircraft components and later established the Gloster
Aircraft Company, thereby beginning a long-standing connection between the town and aeronautical engineering. The twentieth century town has grown rapidly, becoming a centre for business and
administration. Accessibility to the A40 trunk road and the M5; with main railway and airport connections has attracted major players to set up headquarters buildings in the town including Chelsea
Building Society, Dowty Aerospace, Smiths aerospace, Eagle Star, and the Universities and Colleges Admissions Service (UCAS). This was boosted quite recently by the decision of Government
It also remained a tourist resort throughout the late nineteenth and twentieth
centuries. Since the Second World War, it has built on its existing attractions with its Festivals of Music and Literature, and National Hunt Racing festivals, employing some of the 6,000 people
who work in the tourist industry. It offers a centre for tourists and foreign visitors with its high quality accommodation and speciality shopping. It remains a centre of educational excellence and
continues in that tradition through a number of recently established language schools.
Cheltenham does face some challenges however. Whilst the majority of property values
in the town continue to rise, one of the towns wards is ranked within the top 20 per cent of most deprived areas in the country. This creates conflicts in trying to attract tourists, businesses and
residents to a town perceived as a prosperous place to work or live, when that town is also trying to attract grant funding and regeneration partners. There is also the challenge of encouraging new
growth and maintaining our economy as well as preserving the legacy of our historic past for present-day visitors to enjoy and appreciate. Above all, Cheltenham must find more sustainable way of
satisfying our needs and demands today, without putting so much pressure on our environment that our children will not have the same opportunities.
|